ThirdSpace ThirdSpace
Close 0 Reset Search Run Search What are you looking for? Type at least three characters to search. Filter Search Results
  • All Content
  • Blog
  • Page
  • Case Studies
  • Event
  • Resources
  • News
  • Careers
  • Access Centre
  • Technologies
  • Workshops
  • Service
  • Solutions
  • People
Load more
20 September 2018

Cloud identity updates from Paris: Microsoft B2C and B2B Collaboration

Written by Marcus Idle

Insights into the Microsoft roadmap for Azure AD B2B and B2C.

A few weeks ago, some of the ThirdSpace team boarded the Eurostar for the short hop to Paris to attend a European Microsoft Cloud Identity Conference over 2 days.

Microsoft Azure Active Directory B2B Collaboration and Azure AD B2C are two important pillars in Microsoft’s cloud identity strategy.

AAD B2B is the easiest way there is to federate with your partner companies, giving them access to resources in your domain without managing their credentials.

Microsoft B2C is a directory and authentication mechanism designed for customer-facing websites, with highly configurable user journeys.

At the conference, we first went over some B2B roadmap details. Here are the headline announcements:

B2B Invitations are changing

  • Revamped invitations will use one-time links for guests without AAD accounts
  • Guests will be able to receive links directly to applications and perform just-in-time invitation redemption

B2B Tenant Friending release is getting closer

  • This feature offers two closely linked companies a way to share applications automatically – after the initial setup, all the guest users need is to be placed in a specific group in their own AAD directory to share those resources

Free e-Guide: The biggest trends in identity and access management

Download your e-Guide now to prepare for the identity challenges of tomorrow and gain:

  • Insights on the top five trends that are driving demand for IAM
  • Guidance on where your organisation should focus its time and resources
Get my free e-Guide

We won an award!

(from left) Jason Banks, Mathew Rawlings, Marcus Idle and Neil Coughlan.

Our very own product, Access Centre B2B, featured in a presentation slot at the conference and as a result, we came home with this award.

A day on B2C followed, with some excellent presentations on what you can achieve with Advanced Policies.

These included:

  • Passwordless authentication
  • Sign in using your O365 account
  • Migration from legacy systems

B2C advanced policies (also called the “Identity Experience Framework”) offer a hugely rich set of scenarios for crafting customised user journeys.

We also discussed some of the reasons clients buy into Microsoft B2C, a useful study for Microsoft, as the product only became generally available in 2016. These included:

  • A desire for lower cost and more secure authentication, and to escape the burden of identity management
  • Addressing compliance requirements
  • Simplifying / consolidating multiple legacy authentication systems
  • Identity protection
  • Wanting to expand into new markets (and benefit from B2C’s impressive localisation)

Kudos to Microsoft for yet another impressive conference, packed with useful learning experience and news about their progress on these technologies.

Next, watch the Microsoft identity stack demos to see how Microsoft’s key identity management technologies enable seamless user creation journeys.

Or download the identity trends e-Guide to learn what’s driving demand for modern IAM.

You may also like...


Azure AD B2B vs B2C: What are the key differences between Microsoft’s external access products?


How to reduce membership friction and stay secure with Azure AD B2C


Secure application sign-in with Azure AD B2C

Recent Blog Articles

View All
Marcus Idle
Head of CIAM and IP Development
Learn More

Get in touch

We'd love to hear from you! Our friendly team can be reached Monday through Friday, from 9am to 5pm.

Contact Us
Award-winning solutions Award-winning solutions

Eight-time winner of the Microsoft Partner of the Year Award for Identity Management, Enterprise Mobility, and Security and Compliance.

ThirdSpace Please upgrade your browser

You are seeing this because you are using a browser that is not supported. The ThirdSpace website is built using modern technology and standards. We recommend upgrading your browser with one of the following to properly view our website:

Windows Mac

Please note that this is not an exhaustive list of browsers. We also do not intend to recommend a particular manufacturer's browser over another's; only to suggest upgrading to a browser version that is compliant with current standards to give you the best and most secure browsing experience.