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Microsoft Azure AD B2C

Provide secure hassle-free sign-in and authentication experiences for your members and customers and deliver a service they’ll remember for all the right reasons.

Organisations dealing with large customer or member portals on their websites are feeling the pressure to provide frictionless user experiences that delight and encourage greater engagement with their platform. Organisations have to find a way to balance these demands with securing personal information from a potentially embarrassing and costly data breach.

Often IT teams are relying on bespoke systems to manage customer or member account activations and grant access to applications and sensitive data. As the size of your customer base grows, so does the appeal to hackers, but do you have the skills and resources in-house to manage customer security and compliance?

Azure Active Directory B2C brings Microsoft’s expertise in identity and access management to consumer-facing interactions.

Built on the Azure Active Directory platform, your business can deliver seamless, secure, personalised customer experiences during sign-up, sign-in and profile management.

Offer your customers and members:

  • Secure access to websites and mobile applications with multi-factor authentication
  • Seamless single sign-on (SSO) and social logins to suit their preferences
  • Self-service to manage their own profiles and passwords and personalise their experience
  • A secure, reliable service capable of handling billions of authentications every day
Watch now – The magic behind external identity management

Watch now – The magic behind external identity management

Transform the way you provide access to your customers, partners and suppliers. Watch on-demand and learn:

  • The key differences between Azure AD B2B and B2C
  • How to sign in any user from your identity provider of choice
  • Which works best for you – B2B, B2C or a hybrid approach
Watch now

Why Azure AD B2C?

It simplifies access

Single sign-on (SSO) and support for all the major social identity providers, including Facebook, Amazon, LinkedIn and more. This ensures a seamless user experience, security and compliance.

It’s secure

Robust security controls, including built-in threat detection and multi-factor authentication (MFA), offer peace of mind that your customer identities are protected and secure.

It integrates well

B2C supports open standards to integrate well with all technology stacks. Connect to your applications, your CRM system and website with ease.

It's cost-effective

Enabling users to manage their own profiles and passwords enhances their experience, but also removes a significant support cost for your organisation.

It’s scalable

You can rely on the ability to meet the demand of millions of users and billions of authentications every day – with the assurance that you’ll only ever pay for what you use.

Play the video below for a short overview of Azure AD B2C's capabilities.

I would strongly recommend ThirdSpace. They are experts in their field and will deliver an identity platform that will allow you to navigate securely to the cloud, quickly and seamlessly.

Alistair Sandford Senior Project Manager University of the West of England

We knew of only two companies in the UK capable of delivering the identity management solution we required. After going to tender, we awarded ThirdSpace the contract based on their credentials, technical capability, and cost.

Richard Rogers Principal IT Officer Staffordshire University

The whole process from proof of concept to going live and distributing the tablets to students and staff, was seamless. It has been a very, very good experience for us.

Rapture Orafu Senior IT Specialist Sir George Monoux College

Social and well-connected

  • Leverage Microsoft’s powerful Azure AD technology and expertise in identity and access management.
  • Meet consumer demands for simplicity, reliability, personalisation, choice – and online security.
  • Keep costs down with a highly scalable infrastructure and a reduced workload for your support team.
  • Build closer customer relationships with experiences they’ll remember – for all the right reasons.

Case studies

Fully comprehensive: Using Azure AD B2C to deliver a seamless and secure customer experience for a leading UK insurer

Read More
The Institution of Engineering and Technology

Providing secure and hassle-free membership experiences at the IET

Read More

No smoke without single sign-on: International retail business improves UX with Azure AD B2C

Read More

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Azure AD B2B vs B2C: What are the key differences between Microsoft’s external access products?


Customer Identity and Access Management Solutions

The magic behind external identity management

Watch and learn how to transform the way you provide customer and partner access.

Watch now

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Eight-time winner of the Microsoft Partner of the Year Award for Identity Management, Enterprise Mobility, and Security and Compliance.

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